High Fibre
Only 4% of UK adults are getting enough fibre, we’re helping close the gap. One way to boost your daily intake is with our high fibre snacks.









We have always built our snacks to do both. Real ingredients that bring something to the table: wholegrains that keep you going; fibre that supports your gut. No artificial flavourings. No unnecessary additives.
Today, the majority of our range already carry a positive wellness claim. Our popcorn has 10x the amount of fibre than spinach and we have led the shift away from potatoes and into real wholegrain. This is what we call Snacks With Benefits. By the end of 2026, every product we make will follow this standard, with a clear benefit you can point to.
Over 90% of our snacks already meet government targets on salt and sugar or come in under 100 calories a pack. Good to know, but never our goal. We don’t believe in stripping things out to tick boxes. We focus on putting more in.